[In this article fomr online real estate publication GlobeSt.com, Industry Partners' Emmanuel Soriano provides some insight into why Playa Vista is on its way to becoming the heart of 'Silicon Beach' and some of the challenges that may come up.]
PLAYA VISTA, CA—The Playa Vista creative office market is fast becoming “the heart” of the Westside office market, according to the creative office specialists the Industry Partners, thanks to several recent lease transactions with mid- to large-sized tenants and the presence of institutional investors. The migration of media and tech companies is driving the surge in the market, boosting a total net absorption for the year of 295,281 square feet, according to the latest Westside office report from Industry Partners.
[In 2014, Industry Partners collaborated with LeBasse Projects to bring mural art to several of their listings. The belief is that a building has the ability to enrich the cultural life of it users and the surrounding community through public art. German duo Herakut worked on a piece called 'Striving for Truth' at 5340 Alla Rd in Playa Vista. Industry Partners is proud to have the piece counted as one of LA Week's 10 Best LA Street Art Murals of 2014. Click here to see the video of the art come alive at 5340 Alla Rd.]
This year should have been a pinnacle for street art in Los Angeles. A 10-year ban on public murals was lifted at the end of last year, and our city, with unlimited walls and unmeasurable creative energy, was expected to become saturated with public color. But, as is often the case in LA, bureaucracy got in the way.
"Instead of the mural boom everybody expected, the city's confounding rules have led to the destruction of more murals than they've helped create," says Fredrik Lidskog, one of the city's premier cataloguers of street art. Murals by greats like Shepard Fairey, Ron English and David Choe have all been recently whitewashed because of bureaucratic nonsense.
The new freedom did, however, draw some fresh local artists and prominent international artists to try their skills on L.A. walls. While the old guard of former graffiti-heads such as Retna and Madsteez have been phoning in their new work, seeming more interested in connecting with wealthy collectors and brands than average folks on the street, a crop of new geniuses has flooded in to take their place.
Striking, colorful, insightful new murals have popped up all over the city. The diversity of the neighborhoods in which they appear is matched only by the diversity of artists themselves. We have a Brazilian in Little Tokyo. A German in Playa del Rey. An Englishman in Culver City.
Below is a list of best works of 2014. We enlisted the help of four experts in the field, all respected researchers and photographers of L.A. street art:
- Erin Mitchell of Lost Angeles Street Art
- BJ DeHut of Gremlinhouse
- Frederik Lidskog of Impermanent Art
- Mitchel Dumlao of L.A. Street Art Gallery
The factors they considered were beauty, originality, political message and the diversity of the artists' backgrounds and locations of their paintings.
Here is our final list: