CASE STUDIES

Tenant Representation
Rock Paper Scissors

ABOUT THE CLIENT

Rock Paper Scissors edits for the world’s top directors, studios and advertisers. Clients include Levis, Nike, Old Spice and Apple, plus work on notable films like The Social Network for which they won an Academy Award, and The Curious Case of Benjamin Button.

PROJECT DESCRIPTION

Long-time residents of West Hollywood, Rock Paper Scissors was reluctant to leave a specific block on Almont where neighboring Maxfield, Ridley Scott and other tastemakers also called home. However, a Westside location, with airport proximity, became a necessity for visiting editors and guests.

PROJECT SIZE

20,000SF

PROJECT DURATION

10 Years

PROJECT TEAM MEMBERS

Industry Partners

 

Deals as creative as the clients we serve.

The Deal

After a decade surveying the Westside market, Rock Paper Scissors remained unmoved; there wasn’t a 20,000SF space for lease available. One building, owned by Cynergy Films/Sylvester Stallone, fit their vision, but was not for sale (nor at the time was Rock Paper Scissors persuaded to buy.) In order to get Rock Paper Scissors into the space, Industry structured a unique deal where the building was sold to a new owner who then leased to Rock Paper Scissors.

Insights

A long-term commitment was made from the beginning; whether it took six months, one year, or ten years (as it did), Industry would find the right Westside property for Rock Paper Scissors. Although Cynergy/Stallone wasn’t selling their property, Industry convinced them to let it go. The lease was signed the day escrow closed and the client moved in hours later. Because the space was slightly too big for Rock Paper Scissors, Industry secured two subleases; Hollywood insiders Paul Haggis and Lance Accord, who both took 2,500SF spaces. Additionally, both Rock Paper Scissors principals needed to relocate their families to the west side. Industry handled this transition seamlessly so that timing, requirements and financing, all lined up.