ABOUT THE CLIENT
Mossimo is a preeminent sportswear and lifestyle brand sold most notably through Target, as well as through hundreds of retailers internationally. Known in its early days for their bright, neon-colored shorts, Mossimo grew to be the multi-million dollar brand it is today. Founder Mossimo Giannulli has since launched two other companies; G-Force and Modern Amusement, which produce a line of colorful golf gloves, a sunglass collection as well as apparel.
Find a strategically located, fashion-forward, build-to-suit space, in order to downsize for the start-up brands.
9,000 - 3,000SF
PROJECT TEAM MEMBERS
Changing business, changing spaces; unchanged commitment.
Industry enjoys a long history with Mossimo. The relationship began in 1996 as joint venture partners on 3002 Pennsylvania Ave., a 6,000SF red brick raw creative space that they rehabilitated, shell to core, including tenant improvements. Mossimo took the front part of the space while Industry client Hungry Man leased the back. When Mossimo grew out of its space, Industry facilitated a move to 2032 Broadway and brought in Harvest Films to sublease. Mossimo then sold his eponymous brand, requiring a move out of Broadway, and Industry found Nyla films to take over the space. Soon after, Mossimo founded Modern Amusement and G4. Industry brought the Blackwelder opportunity to Mossimo as it was a chance to build customized space for his two new brands, on the revitalized Culvery City creative campus.
Another prime example of a long mutually successful relationship, with various deal types and over varying lengths of time. From buying and leasing to building from scratch, Mossimo and Industry have successfully (and profitably) worked together on many levels, traversing way outside the traditional broker/client relationship. Mossimo sold his partnership interest in Pennsylvania Ave. to Industry at more than four times his original investment and Industry continually provided flexible terms for this entrepreneurial client whose needs, however changing, required agile, creative solutions.